BiLTeC

İş mektupları tabi yanlış anlamayın

İçindekiler:
PART I
WHAT YOU CAN MAKE
YOUR LETTERS DO ...........................................................................................6
CHAPTER I
The Part the Letter Plays in Business .................................................................7
CHAPTER II
What a Letter Must Do -....................................................................................9
Its Elements And Contents ...............................................................................9
PART II
ELEMENTS OF ..................................................................................................15
THE BUSINESS LETTER ......................................................................................15
CHAPTER III
How to Start a Letter—Attention ........................................................................16
CHAPTER IV
How to Arouse Interest .....................................................................................21
CHAPTER V
How to Hold Interest -Explanation ......................................................................25
CHAPTER VI
How to Create Desire --
Argument And Proof .........................................................................................29
CHAPTER VII
Persuasion .......................................................................................................34
CHAPTER VIII
Inducement ......................................................................................................40
CHAPTER IX
Summary and Climax—The Clincher .......................................................................46
Page -5
Part III
HOW TO
MAKE A LETTER TALK
The Man to Man Message .......................................................................................53
CHAPTER X
News Value ..........................................................................................................54
CHAPTER XI
Personality ..........................................................................................................57
CHAPTER XII
The “You”Element .................................................................................................65
Part IV
HANDLING COLLECTIONS
AND COMPLAINTS .................................................................................................71
CHAPTER XIII
Collection Correspondence ......................................................................................72
CHAPTER XIV
How to Answer Complaints. .....................................................................................78